Ph.D anyone?

Down south we have a magazine called "The Big Issue". If you buy this up north it is called "The Big Issue in the North". Both, as far as I can tell, contain the same sort of stuff (although I've not bought a copy of each and compared them closely) and the latter does not seem to contain phrases such as "E by gum" as an aid to northern comprehension. Presumably some of the reviews (clubs, etc.) have a northern bias. Doesn't really explain the need for a different title, however - it's not as if the north has a different big issue. Perhaps the issue should be studied in depth by a sociology graduate.
Anyway, this got me thinking. When I have a few minutes spare I shall start a magazine called "The Biggest Drawback". It will probably be about mobile 'phones. Shortly afterwards I shall start an African edition which will, of course, be called "The Biggest Drawback in Africa". But it probably won't be about mobile 'phones.